Viva Las Vegas!
One of the biggest and best beauty trade shows in the world took place last weekend in Las Vegas, North America and ChinUp Mask was in the midst of it all. As we mentioned on the blog a few weeks ago (which you can read here), ChinUp Mask was selected to exhibit in the Discover Beauty section of the highly anticipated trade show. We were also given a spot in the Glamour Me beauty studio where we could offer visitors a free ChinUp Mask treatment. As you can imagine, it was a busy three days where our CEO's juggled meetings, interviews and presentations whilst our trade show staff managed the treatments and day to day running of the stand. The stand itself attracted a huge amount of attention including a visit from an editor at Elle Magazine who stopped by to trial the mask and lost over an inch from her chin in only 30 minutes! We carried out over 100 live demos in our booth, and it was an overwhelming success. EVERYONE loved it - even the sceptics were converts after seeing their before and after images. With just a single 30-minute treatment most show-goers were seeing over a 1 inch tightening of their face and chin. It's safe to say that we left Cosmoprof North America feeling very satisfied with the outcome and look forward to seeing where the next few weeks lead us following this brilliant trade show.